HVAC Cost Per Lead Calculator
Calculate your true HVAC cost per lead by marketing channel. Includes 2026 industry benchmarks for Google Ads, LSA, SEO & more.
Cost Per Lead Calculator
Enter your marketing spend and leads by channel — see your real CPL and cost per sale.
| Channel | Monthly Spend | Leads/Mo | Close % | CPL |
|---|---|---|---|---|
| Google Ads | $ | — | ||
| Google LSA | $ | — | ||
| Facebook/IG | $ | — | ||
| Angi/HomeAdvisor | $ | — | ||
| Organic SEO | $ | — |
$
2026 HVAC Cost Per Lead Benchmarks
| Channel | Avg CPL | Close Rate | Cost/Sale | Lead Quality |
|---|---|---|---|---|
| Google LSA | $50–$80 | ~55% | ~$110 | High intent |
| Google Ads | $70–$130 | 15–25% | $280–$867 | High intent |
| Facebook/IG | $30–$80 | 10–20% | $150–$800 | Variable |
| Angi/HomeAdvisor | $25–$120 | ~15% | $167–$800 | Shared leads |
| Organic SEO | $18–$25 | 14.6% | $123–$171 | Exclusive ✓ |
Why SEO Delivers the Lowest CPL Long-Term
SEO takes 3–6 months to show results, but once it kicks in, it's your most profitable channel. Companies in the Google Map Pack top 3 average 20–50 leads/month. Organic leads are exclusive, close at 8.6× higher rates than shared leads, and cost per lead decreases over time.
FAQ: HVAC Lead Cost
What is a good cost per lead for HVAC?
Under $50 for service calls, under $100 for installations via paid channels. SEO achieves $18–30 long-term.
Are Google LSA leads worth it?
Yes — LSA close rates (~55%) justify the $50–$80 CPL. But costs are rising 20%/year.
How much should HVAC companies spend on marketing?
Industry standard is 7–10% of revenue. A $1M company: $70K–$100K annually.