Entity and Schema Markup for HVAC
An AI crawler sees an empty page where your prices are
Search engines and language models both resolve your business to an entity. One connected graph with stable identifiers beats a pile of disconnected schema blocks, and a page an AI crawler cannot read without JavaScript is a page it does not read at all.
- One connected graph, not isolated blocks bolted onto each page
- Raw-HTML render test on your 20 money pages, with the failures fixed
- Crawler policy and llms.txt so the engines are allowed in on purpose
- Site-wide @graph linking Organization / HVACBusiness / WebSite / WebPage / Service / Offer / Person / Review with @id references
- sameAs to every verified profile
The connected graph
Every line is a deliverable, not a promise. If it is on this list it ships, and if it is not, it is outside the price.
Site-wide @graph linking Organization / HVACBusiness / WebSite / WebPage / Service / Offer / Person / Review with @id references
sameAs to every verified profile
AreaServed as a real GeoShape
HasOfferCatalog mirroring the GBP services list, priceRange, licence identifier
FAQPage wherever FAQs exist
BreadcrumbList
The raw-HTML render test
LLMs and Google both resolve a business to an entity. One connected `@graph` with stable `@id`s beats a pile of isolated schema blocks. And an LLM crawler that cannot read the page without JavaScript sees nothing at all.
See what it costsMake your business machine-readable
One connected graph, a real crawler test, and the doors open on purpose.
Entity resolution
The clock starts when we have access, not when you pay.
We map the entity
Organization, business, services, offers, owner and reviews, linked by stable identifiers instead of repeated blocks.
We test what crawlers see
Your 20 money pages fetched as GPTBot and PerplexityBot see them. Price, phone, services and address must exist without JavaScript.
We open the doors
Per-crawler robots policy decided with you, llms.txt published, everything validated and documented.
Crawler policy and llms.txt
Every item below is part of the fixed price.
- Schema @graph
- A single connected block of structured data where every node references the others by a stable identifier, instead of isolated blocks repeated per page.
- Answer engine optimisation
- Work aimed at being named by ChatGPT, Perplexity, Gemini and AI Overviews, which assemble answers from third-party lists and structured data rather than ranking pages.
What it costs
One price, agreed before we start, written into the service agreement.
One price agreed before we start. The full scope is written into the service agreement, so nothing gets added to the invoice later.
- Site-wide @graph linking Organization / HVACBusiness / WebSite / WebPage / Service / Offer / Person / Review with @id references
- sameAs to every verified profile
- areaServed as a real GeoShape
- FAQPage wherever FAQs exist
- Validated in Rich Results Test and the Schema.org validator
- Raw-HTML render test on the 20 money pages
Before you ask
The questions contractors actually ask before buying this, answered straight, including the ones where the answer is no.
Our SEO plugin already adds schema. Why pay for this?
Plugins emit correct but disconnected blocks. What matters for entity resolution is that the nodes reference each other with stable identifiers, that the service list mirrors the profile, and that the areas served are real geography. That is the part no plugin does.
What is the render test and why does it matter so much?
AI crawlers do not run JavaScript. If your price, phone number or service list only appears after a script executes, those crawlers see an empty page. We test the 20 pages that matter and fix what fails. It is the cheapest catastrophic failure in this industry.
Should we block the AI crawlers instead?
For a publisher, maybe. For a local contractor who wants to be recommended, blocking them is choosing to be invisible. We make the decision explicit and documented rather than accidental.
Will this get us rich results in Google?
FAQ and breadcrumb markup can show. We do not promise star ratings, because we refuse to mark up reviews that are not real and displayed on the page.
Do we need a developer?
No, unless your site is custom-built on something unusual. On WordPress, Webflow, Duda or a standard builder we handle it.
What if we redesign the site later?
The graph is documented so future pages inherit it. That document is part of the deliverable, not an upsell.
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