Website Migration SEO for HVAC
Contractors lose their rankings changing agencies. Every time
Contractors change agencies and lose their rankings in the handover, every single time, because nobody maps the old URLs. This is the boring work that prevents the expensive accident.
- Every live URL inventoried with its traffic and rankings
- A per-URL decision, not a blanket redirect to the homepage
- Content gaps surfaced explicitly for you to decide on
- Full inventory of live URLs with traffic and rankings
- Per-URL action
Why contractors lose rankings switching agencies
Every line is a deliverable, not a promise. If it is on this list it ships, and if it is not, it is outside the price.
Full inventory of live URLs with traffic and rankings
Per-URL action
KEEP / REWRITE / MERGE / KILL / MOVE
301 map
Explicit CONTENT-GAP sheet for anything with no equivalent, for the client to decide rather than a silent redirect
The redirect map
Contractors change agencies and lose their rankings in the handover, every time, because nobody maps the old URLs.
See what it costsMove without losing what you built
A decision per URL, not a blanket redirect to the homepage.
The URL inventory
The clock starts when we have access, not when you pay.
Inventory
Every indexable URL with what it ranks for and what it earns, before anything moves.
Decisions
Keep, rewrite, merge, kill or move, one per URL, agreed with you.
Launch and verify
Redirect map applied, post-launch crawl, index check and a rankings comparison at 30 days.
Content gaps you decide on
Every item below is part of the fixed price.
- Service area page
- One indexable page per city and service. It is the only way to rank outside the radius around the office pin.
What it costs
One price, agreed before we start, written into the service agreement.
One price agreed before we start. The full scope is written into the service agreement, so nothing gets added to the invoice later.
- Full inventory of live URLs with traffic and rankings
- Per-URL action
- 301 map
- Explicit CONTENT-GAP sheet for anything with no equivalent
- Post-launch crawl
Before you ask
The questions contractors actually ask before buying this, answered straight, including the ones where the answer is no.
Our new agency says they will handle redirects. Is this redundant?
Ask them for the URL inventory with traffic per page. If they cannot produce it, they are planning to redirect everything to the homepage, which is the specific mistake that costs contractors their rankings.
What is a content gap and why does it matter?
It is a page on the old site with no equivalent on the new one. The lazy fix is a silent redirect to the homepage, which loses the ranking and confuses the visitor. We list them and you decide, page by page.
We are not migrating, just redesigning. Do we need this?
If URLs change, yes. A redesign that changes the URL structure is a migration whether or not anyone calls it one.
When should this happen?
Before launch, not after. After launch it is damage assessment.
How long do rankings take to settle?
Usually 2 to 6 weeks with a clean map. We compare at 30 days and tell you honestly what moved.
What if the old site is already gone?
We can often rebuild the inventory from Wayback, Search Console and third-party data. It is more work and less complete, and we say so before you pay.
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The Local Champ Program
Top 3 of Google Maps for your money keywords within six months, held in escrow, or 100% back.