Call Tracking and GA4 Setup for HVAC
You cannot prove which channel actually made the phone ring
Without this, nobody can prove what any marketing did, every renewal turns into an argument about feelings, and you keep paying whichever channel shouts loudest. Seven days to know where every call actually came from.
- Call tracking with the source of every call, without breaking your profile NAP
- Conversion events defined with you, not guessed
- A dashboard showing calls, forms, bookings and cost per lead by source
- GA4 and Google Tag Manager installed and configured from scratch
- Conversion events defined with the owner and implemented
Events we define
Every line is a deliverable, not a promise. If it is on this list it ships, and if it is not, it is outside the price.
GA4 and Google Tag Manager installed and configured from scratch
Conversion events defined with the owner and implemented (call click, form submit, booking completed, chat started, direction request)
Call tracking with dynamic number insertion
Real number preserved on the GBP to protect NAP
Form tracking
The dashboard you get
Without this nobody can prove a single thing the other SKUs did, every renewal becomes an argument about feelings, and the contractor keeps spending on the channel that shouts loudest. It is also the cleanest door-opener in the catalogue: once we own the tracking, we own the monthly reporting conversation, and that conversation is what becomes a retainer.
See what it costsKnow where every call came from
Seven days. You own every account. Cost per lead by source, in one dashboard.
Dynamic number insertion without breaking NAP
The clock starts when we have access, not when you pay.
We agree the definitions
What counts as a lead, in writing, on one page, so nobody argues about it later.
We install
GA4, Tag Manager, dynamic number insertion, form tracking, profile UTMs, spam filters.
You get the dashboard
One Looker Studio view, calls and forms and bookings by source, with cost per lead.
What counts as a lead
Every item below is part of the fixed price.
- Dynamic number insertion
- Swapping the phone number shown to a website visitor by traffic source, so a call can be attributed without changing the number on the Google Business Profile.
- Offline conversion
- A booked job and its revenue pushed back into the ad and analytics platforms, so spend is judged on jobs won rather than on forms submitted.
What it costs
One price, agreed before we start, written into the service agreement.
One price agreed before we start. The full scope is written into the service agreement, so nothing gets added to the invoice later.
- GA4 and Google Tag Manager installed and configured from scratch
- Conversion events defined with the owner and implemented
- Call tracking with dynamic number insertion
- Form tracking
- GBP UTM tagging on website
- Internal traffic and known-spam filters
Before you ask
The questions contractors actually ask before buying this, answered straight, including the ones where the answer is no.
Will a tracking number hurt our Google Business Profile?
Not the way we do it. Your real number stays on the profile as primary so the NAP is untouched, and dynamic insertion only swaps the number shown to website visitors by source.
Is the call tracking subscription included?
No, and we say so up front. The tool runs $50 to $195 a month depending on plan and you own that account. We charge for the setup, once.
We already have GA4. Is it not the same?
GA4 installed is not GA4 configured. Most contractor accounts have no conversion events defined, no call tracking connected and no spam filtering, which means the numbers in there are decoration.
Who owns the accounts?
You do. Everything is created in your name, and if you fire us tomorrow the tracking keeps working.
What is the upgrade after this?
Offline conversion import: your booked jobs and their real revenue pushed back into GA4 and Google Ads, so you see cost per booked job instead of cost per form fill.
How long until the data is useful?
Setup is seven days. Meaningful comparisons need a full month of clean data behind them.
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